Samuel Eide
Composition
Lora Strey
11/14/14
Mind Over Mass Media, by Steve Pinker, is an argumentative article concerning the status of society, the classroom, and overall how we are affected by Media. Media is everywhere, there is no avoiding it. It follows us where ever we see, on the television, on commercials, all of these are considered mass media. There is no way out of it.
How do you think certain restaurants maintain their popularity and advertise their new specials and food? Chain restaurants spend millions of dollars a year advertising their food and their new specials throughout the year. How do they advertise you ask? Through the radio, television, bill boards, etc. For example, everyone knows the catchy ring McDonald's uses in their commercials. "Ba-da-ba-ba-ba, I'm Lovin it." Over time this catchy ring gets heard and people talk about it and that gets business. Of course if a ton of people are watching the television, this will make people want to eat McDonald's and try the new, for example, the McRib.
10 Ways Restaurants are Using Social Media by Digital Dining, explains some methods used by restaurants to connect with customers through social media. For example, they "promote and show off new menu items." They use Facebook, Twitter, and Instagram to display their scrumptious meals and advertise them to various social medias users. They then explain how the users will see this and be drawn in. "Even if they don't see a lot of likes or favorites on what we post, we still have the activity and it gets our food out there into the public."
Overall, restaurants usually use the same method of Mass Media to attract specific customers and get new people into their restaurant.
I like this blog post because it makes a lot of sense. I can easily identify fast food restaurants by logos and slogans. It seems like the vast majority of commercials on tv are about fast food, and each fast food company tries to be better and "one up" the other. For many fast food companies, any advertising is good as long as it catches the eyes of customers.
ReplyDeleteI agree with this blog post in a way that Mass Media has a power over us that when we see a certain commercial or picture of a restaurant that has glamourized food all over it, we want that food, and we want it now! I thought the post had all the information that It needed to come across to me. Very nice blog!
ReplyDeleteI like how the are concise and direct about their approach to the blog. They explain exactly how mass media is used and also the affect it has on the casual dining as a whole. They also used creditable sources to back up their own ideas and stance on the topic.
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